At Twitter, I led global product marketing, shaping platform strategy, guiding development, and driving go-to-market execution through social, digital, experiencial, PR, and consumer marketing campaigns.
I partnered with product, engineering, design, and policy to influence what we built and how we brought it to market. I owned the positioning, narrative, and launch strategy for high-impact features, ensuring alignment across teams and clarity for users. From concept to global rollout, I played a critical role in translating complex products into meaningful, user-first stories that scaled.