I led digital and social strategy for LeBron’s Together campaign, one of Nike’s most powerful and culturally resonant brand moments. I oversaw the development of social assets and photography, ensuring every piece of content captured the emotion and significance of LeBron’s return to Cleveland. I also partnered with the consumer marketing team to shape the overall campaign strategy and develop the creative brief for our agency partners, aligning execution across channels and teams to deliver a unified, impactful launch.