Playbook is digital asset management platform designed to help organize, share, and showcase creative work with ease. Built with designers, marketers, and creators in mind, it’s a workspace-meets-portfolio tool that reimagines how teams collaborate visually.

I was brought in to build out brand strategy and messaging. Working closely with the founder, I helped articulate the core positioning, refine the tone of voice, and built a cohesive narrative that could anchor future growth. I also concepted and delivered the creative direction for their first major campaign, developing a platform idea that ties the brand’s product value to a deeper emotional and business truth.

The execution of the campaign is currently in progress!