I led marketing for the launch of the Atoms 251, a limited-edition sneaker created in collaboration with tech influencer MKBHD.
I shaped how the story of the shoe was told through photography, copy, video, and paid media. I oversaw the development of the photography, created product taglines and positioning, wrote web copy that balanced emotion with innovation, provided creative oversight on launch videos, and ensured every paid asset aligned with the brand’s voice and MKBHD’s audience. The result was a launch that felt thoughtful, elevated, and true to both partners.